Prepared for Caleb & Hannah
Audit, Brand &
Website Build
A partnership proposal for The Veteran Consultant
A Note from Taylor
Caleb & Hannah,
Loved our conversation. You've already proven the model works in the hardest environment possible: a locked-down Facebook, a non-compete, and still mid-five figures a year.
The next step is to turn what's in your head into a clear brand and web system that can scale once August 17 hits.
This proposal covers two core phases, plus optional avatar-specific microsites.
Brand, Funnel & Money Audit
Get absolute clarity before anyone writes a line of code.
Brand & Avatar Clarity
Codify the "safe, heard, 4th-of-July family" positioning vs the cold, tactical, claims-mill feel you don't want. Define and rank your key avatars: denied & frustrated vets, mental health / MST vets who feel unheard, and "lost in the sauce" vets pushed by a spouse or family member.
Offer, Funnel & Numbers Review
Map your current offer, call flow, and client journey (those six steps) into a simple funnel diagram. Review your past 12 months of numbers: leads, calls, closes, pricing, and capacity. Build a basic economic model so we both see what monthly growth looks like at different conversion rates.
Compliance & Positioning Guardrails
Tighten how we say "education and coaching" (not legal representation, not filing on their behalf). Make sure the future site feels human, spiritual, and ethical without creating regulatory headaches.
Deliverable: Audit Report & Strategy Call
A written Audit Report and walkthrough call where I'll present concrete strategy and math, so you have a plan in hand before committing to the full build. Clarify the offer and avatar first, then build assets around it.
Website & Brand Build
Build a site that instantly communicates who you are, who you help, and how to start.
Home Page
Emotional first impression — safety, family, patriotism, not "tactical operator" vibes — with a simple 6-step roadmap and a single primary CTA to book a call.
Services / Work With Me
Explains your 1:1 coaching and the self-paced path in plain language, contrasted with free VSOs and back-pay mills (without naming names).
Story & Trust
Your journey, why you care, your ethical stance, plus testimonials and case stories once you're comfortable sharing them.
FAQ / Legal
What you do and don't do, expectations, timing, privacy, and any state-specific constraints.
Structure & Tech
Information architecture and navigation that make it obvious what to do next. CRM connection so each new inquiry drops into a clear pipeline with notes.
Automations & Analytics
Basic email/SMS automations for confirmations and reminders. Analytics wired so you can see visitors to calls to clients at a glance.
Optional
Avatar-Specific Microsite Funnels
Once the core site is live, we can add focused 1–2 page "microsites" that speak directly to specific groups. These are ideal once you start doing targeted content or ads.
Denied & Frustrated Vets
/denied-claim-help"You did everything they asked and still got denied. Here's why that happens and how to approach it differently."
Mental Health / MST
/silent-battlesSofter, trauma-informed page emphasizing being heard, privacy, and careful guidance.
Faith-Forward Segment
/faith-and-serviceSpeaks openly to veterans and families who resonate with your spiritual frame and the Holy Spirit piece, without turning the main site into a ministry site.
Women Veterans
/women-who-servedA dedicated space for female veterans navigating a system that often overlooks their service. Addresses unique claims challenges, MST from a woman's perspective, and the feeling of being invisible in a male-dominated process.
Each microsite is scoped and priced separately, typically $1,000–$2,000 depending on complexity (copy, design, integrations). We can prioritize one (likely the denied-claim funnel) and add others as data and demand justify.
Investment Summary
Clear Scope. Fair Pricing.
Phase 1 — Audit
$1,250
One-time investment · ~2 weeks
Phase 2 — Build
$5,000
50% at start, 50% on completion · ~4–6 weeks
Includes Phase 1 Audit ($1,250) + Phase 2 Deposit ($2,500)
Optional microsites: $1,000–$2,000 each, scoped after core site is live.
Next Steps
Ready When You Are
If this scope feels right, we green-light Phase 1 — Audit and schedule the kickoff.
After you review the Audit Report and strategy, we lock the exact Phase 2 details (including any microsites) and start design and build.
"You've already proven the demand. My job with Blue Noir is to turn that into a brand and website that does justice to the work you're called to do — and that can scale when you're legally free to step on the gas."